What is an EOI (Expression of Interest) in Dubai real estate? Discover how it works, why it’s important for buyers and investors, and how Aframena Properties can help you navigate the process.
What is EOI in Dubai Real Estate?
In Dubai’s dynamic and highly competitive property market, the term EOI (Expression of Interest) is often used especially when it comes to off-plan launches and high-demand developments. But what exactly does it mean?
An Expression of Interest (EOI) is a preliminary step taken by a buyer to secure early access to a property before it is officially launched to the public. It involves submitting a non-binding form along with a token amount ranging from AED 10,000 to AED 50,000, depending on the developer and the project.
At Aframena Properties, we help our clients leverage the EOI process to secure premium units before prices rise and inventory sells out.
Why is EOI Important?
1. Early Access to Prime Inventory
Submitting an EOI gives buyers priority access to preferred units, such as sea-facing apartments, corner villas, or higher floors.
2. Preferred Buyer Status
Developers prioritize buyers who submit EOIs, giving you a competitive edge in sold-out launches.
3. Pre-Launch Pricing & Incentives
EOI holders often enjoy exclusive pricing, better payment plans, and early bird incentives not available post-launch.
How Does the EOI Process Work?
- Project Announcement
- A developer teases an upcoming launch with limited details.
- EOI Submission
- You submit an Expression of Interest form along with AED 10,000 – AED 50,000 as a token.
- Allocation & Shortlisting
- Once unit details are released, the developer allocates inventory to EOI holders first.
- Unit Selection & Reservation
- If you’re satisfied with the offering, your EOI amount is applied toward the down payment.
- Refund Option
- Not interested? Your EOI amount is typically refundable, subject to the terms outlined.
Frequently Asked Questions (FAQs)
Is the EOI amount refundable?
Yes, in most cases. If you choose not to proceed after viewing the full unit details, your EOI is refunded in full. Always check the developer’s policy in advance.
How much is the EOI in Dubai?
Typically, AED 10,000 to AED 50,000, depending on the project, location, and developer.
Can an EOI guarantee a unit?
An EOI does not guarantee a specific unit, but it greatly increases your chances of early allocation especially in popular projects.
Can I back out after submitting an EOI?
Yes, since EOIs are non-binding, you are not obligated to purchase. You can back out and request a refund.
Can I submit EOIs for multiple properties?
Yes! Many investors submit EOIs across several projects to keep their options open.
Partner with Aframena Properties
Navigating Dubai’s real estate launches can be competitive and fast-moving. That’s where Aframena Properties comes in. We help you understand the fine print, protect your deposit, and get early access to the city’s most in-demand projects before they hit the market.
✅ Ready to Submit Your EOI with Confidence?
Our expert team is here to guide you every step of the way.
Let Aframena Properties help you get ahead of the crowd.
📞 Call/WhatsApp: +971 55 530 98 98
📧 Email: sales@aframena.properties
🌍 Visit: www.aframena.properties
